Audencia plus que jamais dans la course !
- Keep In Touch
- Le 21 juillet 2017
Depuis la création du classement SIGEM en 2001, les candidats des classes préparatoires ne s’y trompent pas et désignent Audencia parmi leurs business schools préférées !
Une reconnaissance à la fois de l’excellence académique d’Audencia, du dynamisme d’une école centenaire qui se renouvelle sans cesse, porteuse d’innovation et de tendances, qui sait anticiper les grands enjeux sociétaux comme la RSE dont elle est un acteur reconnu… mais aussi celle d’un positionnement différenciant, celui de l’hybridation des compétences, qui décuple les possibilités de parcours de formations et les perspectives de ses étudiants, pour mieux les préparer à diriger le monde de demain.
Dans la même catégorie
-
Improving the student experience in France - survey for international alumni and students
Calling all international alumni and students Are you an international student currently studying in France? Are you an international alum who studied in France? If so, Campus France is interested in your opinions and experience: perhaps you could take a few minutes to answer this questionnaire.* The questionnaire focuses on questions such as: What were you hoping for in choosing to study in France? What did you ultimately find in France? In your view, what are France’s strengths and weakness, especially with regard to education? What were the reasons that led you to choose France? And, if you had to do it all over again, would you come back to France? *This questionnaire is strictly anonymous.
- Keep In Touch
- Le 19 juil. 2017
-
Federico Piccioni, Jérémy Soudée and Ali Fakher Eddine (MSCPM 18) place in national competition
FM Logistics recognises three students in the Faster Mind Challenge Three Audencia Business School students are earning national recognition for a simple but revolutionary idea. Federico Piccioni, a student in Audencia’s MSc in Supply Chain and Purchasing Management (MSCPM) programme, travelled to FM Logistic in Compiègne, France, earlier this month to compete in the national finals of the Faster Mind Challenge. Along with his teammates, Jérémy Soudée and Ali Fakher Eddine, Federico won second place amongst 180 entries for the proposal to replace cardboard shipping boxes with a reusable alternative. Federico says when he first heard about the challenge from MSCPM Programme Director Anne-Christine Le Du, he thought, “Why not gain some practice?” He knew it would be a good networking opportunity, but was also excited for the chance to make a sustainable contribution to his field. “Creating value for the environment is a lot of the reason I chose to study supply chain management at Audencia,” he says. Federico says he and his teammates had a lot of fun putting together their entry – including a video demonstration of their idea that they shot in a single day. It was an opportunity to work closely with students from other countries (Federico is from Italy, Jérémy is from France and Ali is from Lebanon), and he says they had plenty of support from Audencia faculty members as they prepared for the finals. “Ms. Le Du really took the challenge seriously,” he says. “She continually communicated with us and the other professors, to put us in contact and coordinate the feedback.” When the day of the competition arrived, Federico felt ready – in part because of his time in the MSCPM programme. “We do research projects frequently and present our findings to the class,” he says. “The Audencia experience has trained me to be more confident.” “I enjoyed the presentation; it was fun,” he says. “I was prepared, and I wasn’t nervous.” Federico also appreciated the chance to meet the members of FM Logistic’s executive committee, who welcomed students with a tour of the warehouse, a lunch before the presentations and a discussion after the prizes were announced. “For me, that was the best part, because you get to understand the reality of the field that you’re studying,” he says. Federico says participating in the challenge has opened new doors for his career. FM Logistic may study and further pursue his team’s idea, and he also made some valuable connections. “I’ve received news about future opportunities, in terms of recruitment and job opportunities,” he says. “We don’t have to go through the standard application process; we can contact them directly.” Right now, Federico is interning with a company in Nantes and planning for another six-month internship in January to complete his MSCPM. His goal is an international career in supply chain, and he says connecting with industry professionals through opportunities like the Faster Mind Challenge has been a critical part of his experience at Audencia. “The important part of a master’s degree is what they drive you to explore outside the classroom,” he says. “I have some opportunities now. I’m definitely satisfied.”
- Keep In Touch
- Le 26 juil. 2017
Autres actualités
-
Improving the student experience in France - survey for international alumni and students
Calling all international alumni and students Are you an international student currently studying in France? Are you an international alum who studied in France? If so, Campus France is interested in your opinions and experience: perhaps you could take a few minutes to answer this questionnaire.* The questionnaire focuses on questions such as: What were you hoping for in choosing to study in France? What did you ultimately find in France? In your view, what are France’s strengths and weakness, especially with regard to education? What were the reasons that led you to choose France? And, if you had to do it all over again, would you come back to France? *This questionnaire is strictly anonymous.
- Keep In Touch
- Le 19 juil. 2017
-
Yvan Boudillet (GE 03) talks about emerging technologies in the cultural & creative industries
Learn How to Get Ahead It’s impossible to deny the impact of changing technology on our lives, but it is particularly important for practitioners and entrepreneurs in the Cultural and Creative Industries (CCIs). Creative tools, distribution models, and modes of connection shift rapidly, and those with the skills to stay ahead have a sharp advantage. “Technology has been a big disruption for the creative industries,” explains Yvan Boudillet, founder of the start-up advisory agency The Lynk and new faculty member with Audencia Business School’s MSc in Management and Entrepreneurship in the Creative Economy. Boudillet would know. He spent more than a decade in the music industry, working for EMI/Warner as they confronted changes brought on by the growth of streaming platforms like Spotify. Boudillet, an Audencia alumnus himself, chose to embrace this new technological landscape. He was Consumer Strategy Director for France at Warner, where he linked label identities with media buyers, consumer insights and digital strategy. “I also worked to identify start-ups that filled specific needs Warner was hoping to grow.” He continues to connect start-ups in the CCIs through his work for The Lynk and another project, Startup Sesame. “Technology offers a great opportunity,” Boudillet says, “both for marketers to work with creators, and for creative entrepreneurs themselves to build new connections with their audience while monetising their creative work.” He adds that technology is key to connecting and interacting with an audience in today’s user-centric market, which increasingly treats creative content as an experience. So what are the next up-and-coming technologies? According to Boudillet, virtual reality (VR, which replicates real-world environments), augmented reality (AR, which supplements the perception of real-world environments), andartificial intelligence (AI) are all making waves. VR and AR are still in beginning stages – which means there is anopportunity for ambitious creators to get in on the ground floor. While AI has been used for years by services like Netflix to curate audience recommendations, Boudillet sees endless possibilities on the creative side. “I think the next frontier is not only how tech will reveal arts and shape cultural trends through data-driven curation,” he says, “but how creators will use artificial intelligence to enhance the creation process.” For young creative practitioners and entrepreneurs dealing with emerging technologies, Boudillet emphasises that curiosity is vital – as illustrated by the example of filmmaker Anrick Bregman, recently profiled in 99u. Bregman became interested in VR in 2015 and, curious to see if he could figure it out, made a demo film with a friend on a trip to Ireland. Fast-forward just over a year later, and Bregman’s early experience with VR has jump-started a career in video game design and advertising for clients such as Lexus and Stella Artois. Learning the new technology was a challenge, Bregman says, but his determination paid off. “The filming wasn’t perfect,” he says of the initial project, “but I was impatient to learn about the process and have something on my reel to show off, to say ‘I’m doing this now.’” Another must for success in today’s tech-savvy climate is analytical thinking and an understanding of the complex relationship between technology and the CCIs. The MSc in Management and Entrepreneurship in the Creative Economy, a new Audencia programme run in association with the Glasgow School of Art, helps students develop this through rigorous coursework, hands-on projects, and mentorships with faculty leaders in the field. Additionally, for the first time this fall, Boudillet will be teaching a module for the programme entitled Augmented Creativity, which aims to help students confront this very issue of emerging technology in the CCIs. The module will provide a global overview of technological disruption through the years, and a close look at its applications in both the artistic and business arenas. “Artists are supposed to be ahead of the curve, so they need to lead the way,” Boudillet says. “Technology enables control of the market. If you want to be an entrepreneur working in the CCIs, you need to know how to use it.” But it’s not just about business, he notes – learning to use new technologies can be artistically invigorating as well. “It can open a playground for artists and give them tools to open new creative doors.” For more information on the programme and application process, see our programme page. Copyright photo: Antiv3D
- Business
- Le 24 juil. 2017