The business of getting business: why organisations must go digital and how to do so

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Date: 18 February 2021
Time: 13:00-14:00 Paris time

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In the past, new competition entering your market area was normal. Somebody would come in and do what you do – and you knew what it took to compete with them.
But there is a far more dangerous threat that is growing for all businesses: digital marketers.  
These organisations have no intention of servicing the consumer; rather, they are formed to take advantage of the lack of digital marketing skills in industries that have not embraced this recent change.  
These digital marketers can generate customer leads and then, in turn, sell them to local business owners who then convert them to consumers of their products or services. 
In this session, Joe Manusa will draw on insights from his book to help explain and demonstrate how digital marketing can be used to its best ability and transform old thinking into a new innovative one. 

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About the speaker
Joe Manausa wrote the book on how to implement a digital marketing plan for businesses. As a recognised name for digital marketing in real estate, Joe uses his near 30 years of real estate experience to attract the clients that his company helps move to, from, and within Tallahassee, Florida.  
Joe is a Tallahassee native was appointed to the United States Military Academy at West Point, where he earned his bachelor’s degree in computer science and military science. he has since earned his master’s degree in business administration.
Joe served in the US Army as an airborne, ranger, infantry officer. He led a platoon of 40 soldiers in the Republic of Panama during Operation Just Cause and was awarded his Combat Infantryman’s badge. 
Joe has been in Real Estate for nearly 30 years. His companies have always performed at the top of the market and have won franchise awards with both RE/MAX and Century 21, making a name for the office as one of the best home selling companies in the state of Florida. 
Joe started the transition from traditional marketing to digital marketing in 2007 when he started his first blog. There really were no resources out there to guide him, so he just started producing content to see where it would go. Thirteen years later, Joe will tell you that the entire way that his company conducts business has changed, and much of it has to do with how digital marketing has evolved its relationships with customers.     

Did you graduate from an AMBA-accredited programme at Audencia?

This webinar is accessible to students or alumni of an AMBA-accredited programme at Audencia, i.e., Executive MBA, EuroMBA, Full-Time MBA or Master in Management (Grande Ecole Programme), but registration is required. Registering as an alum of an AMBA-accredited programme takes only a few minutes.
This event is free for AMBA members to attend but registration is required using the link above.