Demystifying personal branding

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Date: 20 May 2020
Time: 13:00-14:00 Paris time

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International marketing and digital strategist, coach, board advisor and researcher, Dr Geraint Evans, will explore the complex world of personal branding in our May webinar. This will be a practical session designed to help you to develop your own personal brand strategy and navigate the rapidly evolving social media landscape.

The session will begin with an overview of key content, consumption and technology trends underpinning social media’s role in our lives as business leaders. The session will then consider the challenges, dilemmas and options of establishing your own personal brand identity online on platforms such as LinkedIn, before exploring different approaches to actively managing your personal and professional identity and the role of personal brand in recruitment.

Designed to be an open and informative discussion, attendees are encouraged to share their own challenges and questions throughout to help stimulate a conversation and develop practical ideas that you can implement.

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About our speaker
Dr Geraint Evans is an award-winning international marketing and digital strategist, board advisor, coach and researcher, He has held a variety of leadership roles and delivered work for brands such as ODEON Cinemas Group, Virgin Media, Tesco, Boots and Whitbread.  A regular keynote speaker at international events such as the Mobile World Congress, Marketing Week Live, SMWLDN & PI Live, Geraint also writes for the likes of VentureBeat, Econsultancy and Thrive Global. Geraint has a PhD in marketing and entrepreneurship, is a Visiting Research Fellow at St Mary’s University, London and is a Fellow of CIM. 

   

Did you graduate from an AMBA-accredited programme at Audencia?

This webinar is accessible to students or alumni of an AMBA-accredited programme at Audencia, i.e., Executive MBA, EuroMBA, Full-Time MBA or Master in Management (Grande Ecole Programme), but registration is required. Registering as an alum of an AMBA-accredited programme takes only a few minutes.
This event is free for AMBA members to attend but registration is required using the link above.