Introduction

In today's B2B landscape, marketing plays a crucial role beyond merely bridging the gap between clients and brands. Factors such as increased traffic acquisition costs, the need for effective Account-Based Marketing (ABM) collaborations, and seamless inter-departmental communication are essential for delivering a smooth and efficient customer journey that not only offers an exceptional experience but also drives the sales pipeline.

The rapid advancement of AI and business automation tools has led to a fundamental shift in the way we engage, interact, and communicate with our clients. These digital technologies are also redefining the workflows that enable companies to better understand and support their clients.

In the dawn of a new marketing era characterized by generative AI and hyper-automation, how can marketers more effectively empower companies to grow?

Date: Tuesday 14 November 

Time: 6:30pm to 9:00pm

Language: English 

Format: Offline & Online

Venue : CCI FRANCE CHINE Shanghai Office + Webinar