Introduction

In order to provide a platform to benchmark new concepts, develop ideas, and exchange experiences related to marketing, CCI FRANCE CHINE South China established the Marketing Working Group. Any marketing expert, member of CCI FRANCE CHINE, can join the group and share their vision of the industry.

This Group allows experts to showcase best practice examples, creates opportunities for discussions or forums on specific topics, and encourages business peers meetings. For our first Marketing Working Group, we are pleased to invite Kai HONG and Yachen XIE to share their insights on Marketing Technology (MarTech).

COVID-19 has impacted economies and lives around the world. It turned most organizations’ digital transformation initiatives from 5 to 10-year plans into a huge challenge to be solved overnight. Marketing technology like marketing automation & Webinar provides a new way for enterprises to accelerate the digital transformation process and find new growth and development opportunities in the aspects of product upgrading, business transformation, leads acquisition, nurturing & conversion, omnichannel data connecting, market strategy adjustment.

What we will cover in this session:
- Trends & Difficulties in the digital transformation of enterprises in China
- Make full use of MarTech & Webinar, to attract new customers, optimize conversion rate and accelerate digital marketing transformation
- How to optimize your campaign for the audience and how to overcome the online marketing challenges
- Best practices

Information  

Date:  September 15th
Time:
- Webinar: 19:30 - 20:30 Beijing Time / 13:30 - 14:30 Paris Time
- Entire Event (Welcome Message + Webinar + Offline Networking): 19:00 - 21:00 Beijing Time / 13:00 - 15:00 Paris Time
Language:  English  
Prices: Free for Audencia Alumni (see details at the end)
Venues:  CCI FRANCE CHINE Guangzhou OfficeRoom 802, 8/F, Leatop Plaza, 32 Zhujiang East Road, Zhujiang New Town, Guangzhou, China
Webinar: This Working Group is also available as a webinar, the link will be sent to you after registration. 

Speakers     

Kai HONG

Chairman & CEO, JINGdigital

Mr. Kai HONG is the Chairman and CEO of JINGdigital. He has more than 20 years of experience in Strategy, Marketing, and Entrepreneurship. Prior to JINGdigital, he founded Capvision Group, the largest knowledge sourcing company in the Asia Pacific, and Babymap, a leading Social E-Commerce platform for K5 in China. He has also worked for Siemens, Bain & Company, and served as Managing Director of Cisco Systems. He holds an MBA from Wharton School of Business, MA from the University of Pennsylvania, and MSc from TH Aachen, Germany. 
 

Yachen Xie

Digital transformation consultant, Vhall

Yachen is the principal digital strategy consultant of Vhall, possesses outstanding experience and unique viewpoints in business strategy, digital transformation, and B2B content marketing. She specializes in mobilizing multi-party resources to provide high-quality marketing solutions for clients. Prior to joining Vhall, she worked as a consultant in Forrester, COFCO, and served as a PTA in Ipsos and McKinsey.