AMBA webinar "Webinar: How to make your marketing as binge-worthy as a hit TV series"

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Date: Tuesday 13 July 2021
Time: 13:00-14:00 Paris time

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This webinar will take you on a journey to a parallel universe.
In this universe the best storytellers and audience builders have been doing for decades, what marketers have spent the past 10 years attempting to reinvent.
During this webinar, you will gain an understanding of marketers can learn from the creators of films and hit TV series.
What techniques and tactics are they using to create consistent and compelling storylines? How do they attract and retain an audience? And how can marketers use that to their benefit?

You will:

• learn how to translate your brand story into the scenario of a great television series where every piece of content is an episode of that same series.
• learn to understand and work with the difference between a target group and an audience.
• be introduced to the audience journey: what content is relevant to your audience at what point in its journey. But above all, you’ll be inspired by everything marketers can learn from the creators of films and TV. Binge watching your favorite shows will never be the same again.

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About the speaker  

Did you graduate from an AMBA-accredited programme at Audencia?

This webinar is accessible to students or alumni of an AMBA-accredited programme at Audencia, i.e., Executive MBA, EuroMBA, Full-Time MBA or Master in Management (Grande Ecole Programme), but registration is required. Registering as an alum of an AMBA-accredited programme takes only a few minutes.
This event is free for AMBA members to attend but registration is required using the link above.