AMBA webinar "Mastering decline: making profit against the odds"

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Date: Tuesday 13 December 2022
Time: 15:00-16:00 Paris time

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Compounded by the pandemic-induced economic recession, many companies find themselves operating in declining markets – markets that have no real long-term prospects for growth, and where the demand for certain goods and services are stable at best but are not increasing. Yet, in such an environment, it is possible for companies to survive and make profits.

In this session, a former management consultant and current CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation. In doing so, we will highlight key activities that companies in declining markets should focus on in order to secure their future and remain profitable.   About the speaker
Alain Liebaert started his career as a management consultant, specialising in reorganising companies on a ‘no cure, no pay’ basis. Following the death of his father, Alain entered the family business – Liebaert Textiles – and eventually became CEO, where he turned the business around in a declining market. After 30 challenging years, he left the family business in the capable hands of his children (the fifth generation), only to return to his old love of management consulting.

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Did you graduate from an AMBA-accredited programme at Audencia?

This webinar is accessible to students or alumni of an AMBA-accredited programme at Audencia, i.e., Executive MBA, EuroMBA, Full-Time MBA or Master in Management (Grande Ecole Programme), but registration is required. Registering as an alum of an AMBA-accredited programme takes only a few minutes.

This event is free for AMBA members to attend but registration is required using the link above.